Chief Marketing Officer

Conditions: up to 5000$ + bonuses after probation period
Location: any (except RU)

About the role:

We are looking for a CMO to take charge of the marketplace’s entire marketing function: from selecting markets and channels to managing unit economics and the team.

Requirements:

• 5+ years in marketing, including 2+ years in the gambling industry (iGaming, betting, casinos, lotteries);
• Experience managing budgets and developing marketing strategies;
• Experience working with CIS and/or LATAM markets;
• Practical understanding of Facebook, in-app, ASO, Moloco, and other traffic sources;
• Experience working with media buying teams (in-house and external) and affiliate traffic;
• Knowledge of CPA, RevShare, and Hybrid models; experience negotiating with partners;
• Experience with trackers and affiliate platforms (Scaleo, Keitaro, or similar): postbacks, integrations, attribution;
• Understanding of metrics: LTV, retention, payback, ROAS, traffic quality;
• Analytics: Excel/Google Sheets, BI systems (Tableau, GA, Mixpanel, Amplitude, or similar);
• Knowledge of gambling marketing specifics: advertising restrictions, anti-fraud measures, player segmentation;
• Experience with CRM and retention: trigger-based communications, reactivation, bonus mechanics;
• Understanding of retention strategies and experience making a tangible contribution to growth (metrics, hypotheses, experiments, results);
• Experience hiring and managing a team.

What will you do:

Strategy and Results

• Select priority markets and channels; formulate marketing strategies for the CIS and LATAM regions;
• Validate hypotheses and make data-driven decisions (A/B testing, cohort analysis);
• Evaluate marketing performance based on its contribution to revenue and profit growth

Traffic Management

• Develop paid channels: Facebook, in-app, ASO, Moloco, contextual advertising, SEO/SEM, social media, and other sources;
• Manage internal media buying and external teams: test ad creatives and targeting combinations, ensure quality control, and scale high-performing campaigns

Affiliate Network

• Recruit, onboard, and manage webmasters and partners; negotiate terms;
• Work with CPA, RevShare, and Hybrid models;
• Having an existing, stable network of affiliates/webmasters is a major plus and a key selection criterion.

Tracking and Analytics

• Configure Scaleo, Keitaro, and similar systems (postbacks, integrations, attribution, pixels, BI reporting);
• Identify data discrepancies and assign clear tasks to developers; collaborate with the Data Analytics team.

Budgets and Economics

• Plan and allocate the budget based on ROI, aligning it with the CFO;
• Monitor CPA/CPI, LTV, retention, payback period, and ROAS;
• Oversee partner payouts and reconciliations, as well as traffic quality and fraud prevention

Communications, CRM and Retention

• Develop positioning and offers tailored to various segments and markets across the CIS and LATAM regions;
• Develop email, push, Telegram, and other communication channels;
• Map out the player journey from registration to initial and repeat deposits: segmentation, trigger-based workflows, and reactivation;
• Develop the bonus program and engagement mechanics in collaboration with the CPO;
• Manage retention and make a measurable contribution to its growth

Team and Processes

• Hire, train and manage employees and contractors;
• Set goals and implement reporting and automation;
• Align marketing operations with product, sales, analytics, payments, and development teams;
• Coordinate campaigns with AML/Legal and ensure compliance with market requirements