Marketing Growth Manager – PММ

Hard Skills:

• 3+ years in performance marketing / growth for mobile apps or subscriptions (W2W/W2A);
• Strong experience in creative strategy + funnel optimisation (web and/or app);
• Confident with numbers: can read cohort tables, CAC/ROAS, LTV, and make decisions;
• Great communicator and project driver – keeps UA, Creative, Product and Data aligned;
• Comfortable in fast-moving, test-and-learn environments;

Responsibilities

• Lead cross-functional growth initiatives across paid acquisition, creative, product and analytics for our first apps;
• Design and run go-to-market strategies: ICPs, offers, messaging, W2W/W2A funnels, paywalls, email/onboarding;
• Work with UA on media plans, testing roadmap and targets (CAC, ROAS, payback, LTV);
• Work with Creative to generate and systematise winning angles, scripts and concepts;
• Partner with Tech & Data to improve tracking, dashboards, and automation (rules, budget shifts, experiment templates)