Media Buyer PPC

Hard Skills:

• At least 1.5 years of experience in a similar role (specifically in PPC/Google Ads within the iGaming sector);
• Ability to set up Google Ads search campaigns and understand the mechanics of other campaign types;
• Proficiency in using traffic tracking tools;
• Practical experience working with cloaking;
• Understanding of metrics: conversions, ROI, CTR, CPC, CPA, LTV, etc.

Responsibilities

• Launch profitable ads and optimize campaigns within Google Ads accounts;
• Monitor active advertising campaigns in Google Ads accounts;
• Work with the Binom tracker, analyze traffic, and evaluate offer performance;
• Work with cloaking tools and select the right methods for traffic redirection and geo-targeting;
• Test new campaign setups, propose solutions, and participate in brainstorming sessions;
• Analyze and optimize advertising campaigns;
• Conduct research on new geographic markets and keywords