Senior/TL CRM Manager

iGaming Published at 6 August 2026

About the company:

Fast-growing international product company in the iGaming industry with 7+ years of market success, millions of users, and ambitious scaling plans.

Team management: setting goals, monitoring task execution, and allocating resources. Employee development, mentoring, and enhancing the team’s professional maturity;
Strategy and CJM: Development and optimization of a global CRM communication strategy;
Synchronizing various workstreams (onboarding, churn management, and loyalty) into a unified, seamless Customer Journey Map;
Performance Management: monitoring key metrics at every stage of the funnel (from STD, onboarding completion, and deliverability to LTV, GGR of the loyal segment, and reactivation conversion). Designing and conducting A/B tests;
Infrastructure technical development: overseeing the integration of new channels and providers. Monitoring communication channel deliverability, managing automation and data enrichment via the CDP;
Cross-functional collaboration: working closely with the product team, analysts, and the development team. Initiating admin panel enhancements, working on predictive models, and automating BI reporting;
Budgeting and Unit Economics: budget monitoring, control of target action costs (cost to go online, cost of reactivation), and calculation of communication ROI.

From 3–5+ years in CRM marketing, managing databases of several million users;
Proven track record of team leadership, ability to delegate, assess resources and timelines, and provide constructive, growth-oriented feedback;
Proficiency in cohort analysis and an understanding of unit economics, experience working with metrics such as Churn Rate and ARPU, ability to make decisions based strictly on data;
Deep understanding of communication channel mechanics, knowledge of deliverability principles and channel operations (SMS, Push, In-App, Email, Call Center, etc.);
Experience with CDP platforms and complex trigger-based workflows.