TL/Head of Media Buying FB

Location: Poland, Warsaw(or willing to relocate) 

Requirements:

• At least 3 years of experience in media buying, with a minimum of 1 year in a Team Lead or Head role;
• Facebook Ads (Meta) as the primary traffic source (mandatory experience), plus knowledge of trackers and analytics systems;
• Experience with other Meta placements, as well as Google Ads/UAC, TikTok Ads, and other sources, is a plus;
• Proven track record in iGaming or Nutra—demonstrating strong expertise in at least one of these verticals;
• Hands-on experience independently launching and scaling ad campaigns, as well as managing budgets and a team of media buyers;
• Understanding of the full lifecycle: offer and GEO selection, traffic sources, analytics, creatives, funnels, unit economics, and affiliate program management;
• Willingness to verify results and provide references;
• Independence, accountability, and an entrepreneurial mindset;
• Ability to make decisions when launching a project from scratch, as well as hire and develop a team;
• Strong analytical and management skills;
• Transparency in budget management and reporting, and the ability to clearly explain decisions to the owner;
• Willingness to work in the Warsaw office or relocate to Warsaw.

Responsibilities

• Launch a media buying division from scratch and take responsibility for its financial performance;
• Select verticals, offers, GEOs, and traffic sources, and prepare a launch strategy and testing budget;
• Personally participate in launches and the validation of campaign funnels during the initial phase;
• Gradually build a team of 5–7 people in Warsaw (initially), establishing processes, analytics, reporting, and cost control mechanisms;
• Manage the team, allocate budgets, scale successful campaigns, and coordinate with affiliate programs;
• Provide the owner with transparent reporting on expenses, revenue, ROI, and profit