Senior CRM Manager

About the company:

International digital holding where tech, creativity & data turn ideas into real results.

Requirements:

• 3+ years of experience in CRM (including email marketing);
• Hands-on experience with Customer.io;
• Experience creating and launching mass, triggered, and automated email campaigns;
• Understanding of user base segmentation principles and communication personalization;
• Experience mapping customer journeys and lifecycle communications;
• Proficiency in working with CRM metrics: Open Rate, CTR, Conversion Rate, Unsubscribe Rate, etc.;
• Experience conducting A/B tests and optimizing communications based on data;
• Analytical mindset and the ability to independently identify growth opportunities;
• English proficiency sufficient for working with interfaces, documentation, and content;
• Solid command of Customer.io;
• Experience setting up Campaigns, Broadcasts, Segments, Triggers, and Workflows/Journeys;
• Understanding of event-based communication and user event logic;
• Experience working with user attributes and dynamic segmentation;
• Knowledge of Liquid or similar syntax for personalization is a plus;
• Basic understanding of HTML/CSS for email;
• Understanding of email deliverability principles: SPF, DKIM, DMARC, bounces, spam rates, and sender reputation;
• Experience with analytics tools and reporting on CRM campaigns;
• Understanding of CRM system integration via APIs/Webhooks is a plus.

Responsibilities:

• Creating, configuring, and launching email campaigns in Customer.io;
• Building automated CRM workflows and communication sequences;
• Segmenting the user base based on behavior, activity, and other parameters;
• Setting up triggered communications at various stages of the user lifecycle;
• Developing strategies for activation, retention, reactivation, and engagement;
• Preparing briefs for designers and the content team for the creation of email materials;
• Personalizing content and communications for various user segments;
• Conducting A/B tests on email subject lines, content, offers, and send timing/logic;
• Analyzing campaign performance and preparing recommendations for improvement;
• Ensuring quality control for email sends, as well as the accuracy of segments, triggers, and automation workflows;
• Collaborating with analysts and the technical team on integrations, events, and data transmission to Customer.io.